Sales Director (Manufacturing Division)

Our Client

Founded in 1950, Société Laurentide is a third-generation, family-owned manufacturing company that is 100% Québec-based. Thirty years ago, the company made the conscious decision to be part of the environmental solution rather than the problem.

With sustainable development at the heart of its priorities and as a driver of innovation, Société Laurentide and its subsidiaries are fully committed to environmental protection and resource optimization.

Industrial Paints

The strength of our manufacturing division lies in the partnerships we build with the companies that trust us. Through close collaboration with manufacturers working in sectors such as doors and windows, exterior cladding, and other industrial specialty products, Peinture Laurentide Inc., a subsidiary of Société Laurentide, provides customized solutions that allow its clients to bring their projects to life according to their real needs.

The 100% Canadian products we develop are safe for workers and meet the high expectations of the manufacturing industry. Available in small or large quantities, our products are adapted to our climate and meet the highest AAMA standards. Whether in 3.78-litre, 18.9-litre, 1,000-litre formats or by tanker truck, we have the solution for you.

The combination of our team’s expertise and experience allows us to provide high-performance and efficient solutions as trusted partners. Innovation has been in our DNA since 1950. Your projects are our motivation.

Key Responsibilities

• Sales Development: Define and implement effective sales strategies to achieve and exceed sales targets for the entire Paint Division, including expansion outside Québec.
• Team Management: Lead, train, and mentor the sales team to ensure optimal performance and the achievement of defined objectives.
• Market Expansion & Client Prospecting: Identify and seize new market opportunities and new clients for the paint division while maintaining strong relationships with existing customers.
• Product Expertise: Develop an in-depth understanding of our paint product lines in order to support the sales team and deliver superior customer service.
• Development Strategy: Collaborate with the marketing and production departments to align sales strategies with the company’s overall objectives.
• Performance Monitoring: Analyze sales results, adjust strategies as needed, and prepare performance reports for management.

Required Education or Experience

• Academic training in management or another relevant discipline.
• Significant experience managing a sales team, ideally in the paint industry or in a related industry working closely with clients in the doors and windows sector, exterior cladding, or other related sectors.
• Excellent leadership, communication, and negotiation skills (bilingualism required).
• Ability to work strategically while ensuring effective management of sales operations.
• Geographic mobility to oversee activities across different markets.
• Knowledge of sales techniques and business development strategies.

Role Challenges

• Quickly establish credibility with internal collaborators (direct team, management committee, and senior leadership) as well as with existing clients.
• Implement a sales culture focused on developing the Canadian market (Québec and Ontario), relying on actions and data to support strong decision-making.

Desired Behavioral Competencies

• Adaptability
• Leadership / Influence
• Autonomy
• Diplomacy
• Perseverance
• Drive for Achievement
• Stress Management
• Tolerance for Ambiguity

Proposed Interview Process

• First interview with the recruitment firm Glasford International Canada.
• Second interview with the Leader, Culture and Talent, and the Vice President, Sales.
• Atman Co. psychometric test.