- Working together to define their interests and motivations for specific sectors and positions
- Working on the required skills for identified positions
- Working on identifying the core values of each person
- Working to identify employers or businesses that provide the sought-after values and skills
Personal brand development
Building a personal brand
The development of a personal professional brand implies the creation of a strong and consistent identity that reflects the candidate. This differentiates the skills and the value you bring to the market.
Perception of positioning in the market
Skills and Interests
Develop a personal professional brand
Approach adapted to the candidate’s needs
As part of our career coaching service, one of our co-owners and associates assumes responsibility for the complete execution of this type of mandate, acting as a point of contact throughout the process. Our project coordinator also provides support during the process.
ICF-Certified Coach (International Coaching Federation)
Approach is inspired by Erickson International College
The approach used for individual coaching sessions comes from Erickson College, and it is focused on solutions. By using the appropriate techniques and tools, the coaches ease the participants’ path as they go through the different steps of introspection and experience that will lead them to create their own action plan aimed at fulfilling the need they identified.
The ten main steps
- Self-evaluation
- Definition of the personal objective
- Identification of visual identity
- Creation of a personal pitch
- Professional network
- Content and expertise
- Portfolio creation
- Remaining consistent
- Continuous training
- Request for feedback
This proven method, developed by Dr. Marilyn Atkinson, allows the client to put the emphasis on the positive, to be future-oriented, to develop their creativity and to align with their value system. Neurolinguistic programming tools map out the path toward choices and changes. The development of a personal professional brand is a continuous process. We have to remain attentive to the evolution of your career and adjust your professional brand throughout the process.