Vice President, Global Sales

Our Client

Our client is an international manufacturer and distributor headquartered in Montreal, specializing in pet apparel and accessories.

Position Overview

Reporting to the President & CEO and serving as a member of the executive committee, the Vice President of Global Sales is responsible for defining and implementing the company’s commercial strategy. Specifically, the role includes:

• Defining and executing an effective sales and customer experience strategy by establishing a strategic sales plan aligned with the company’s overall objectives;
• Refining the sales and customer experience structure in line with business growth objectives;
• Identifying key market segments and growth opportunities;
• Achieving and exceeding revenue targets with realistic yet ambitious sales objectives;
• Overseeing sales team performance and adapting tactics by market segment while ensuring profitability;
• Leading, structuring, coaching, and motivating the sales team;
• Managing the product planning and development team;
• Working closely with the marketing team;
• Recruiting, training, mentoring, and retaining team members;
• Fostering a culture of performance, engagement, and accountability;
• Implementing clear and motivating performance indicators;
• Optimizing sales processes and tools by evaluating the sales cycle, lead qualification, and lead management, and making improvements;
• Introducing tools to support the sales force (CRM, reporting);
• Driving continuous improvement initiatives based on customer feedback and data analysis;
• Providing regular and relevant analyses to the executive committee;
• Actively participating in strategic decision-making with the executive committee.

Required Experience

• Bilingual in French and English;
• Minimum of 5 years of international B2B sales experience (U.S. market experience is a strong asset), including at least 2 years in a leadership role;
• Experience in product marketing and commercialization;
• Experience in product planning and development;
• Proven experience in the retail sector (an asset);
• Demonstrated success in implementing high-performing structures;
• Excellent leadership, team management, and interpersonal communication skills;
• Strong organizational skills, rigor, and autonomy;
• Political agility;
• Bold and confident personality;
• Strong strategic mindset, business acumen, and results orientation;
• Ability to manage complex, high-level negotiations;
• Availability to travel internationally (up to 30–40% of the time).

Education

• University degree or equivalent, preferably in business administration.

Key Challenges

• Quickly establishing credibility with executive committee colleagues, as this is a newly created strategic role within the company;
• Implementing team structures and systems aligned with business growth objectives;
• Developing market intelligence across various market segments and premium product needs.

Key Competencies

• Team collaboration
• Stress resilience
• Perseverance
• Rigor
• Adaptability
• Diplomacy

Interview Process

1. First interview with Glasford International Canada’s recruitment team;
2. Second interview with the President and a member of the executive committee;
3. Third interview to be determined;
4. Psychometric assessment.