Vice President, Sales & Customer Experience

Our Client

Meubles Saint-Damase is one of the most respected and sought-after furniture manufacturers in the world of luxury hospitality and boutique hotels across North America.

Position Description

Reporting to the President & CEO and as a member of the executive committee, the Vice President, Sales & Customer Experience is responsible for shaping and executing the company’s commercial strategy. More specifically, this role includes the following responsibilities:

• Define and implement an effective sales and customer experience strategy by establishing a sales plan aligned with the company’s overall objectives;
• Develop a sales and customer experience structure that supports business growth targets;
• Identify priority market segments and growth opportunities;
• Achieve and exceed revenue objectives by setting realistic yet ambitious sales targets;
• Oversee sales team performance and adjust tactics by market segment while ensuring profitability;
• Lead, structure, and motivate the sales team across the Group’s divisions;
• Recruit, train, mentor, and retain team members;
• Foster a culture of performance, engagement, and accountability;
• Establish clear and motivating performance indicators;
• Optimize sales processes and tools by evaluating the sales cycle, lead qualification, and lead management, and implement improvements;
• Introduce tools to support the sales force (CRM, reporting);
• Deploy continuous improvement initiatives based on customer feedback and data analysis;
• Provide regular and relevant analyses to the executive committee;
• Actively contribute to strategic decision-making with the executive committee.

Required Experience

• Bilingual in French and English;
• Minimum of 5 years’ experience in international B2B sales (U.S. market experience is a strong asset), including at least 2 years in a leadership role;
• Proven experience in high-end furniture, design, or interior architecture (an asset);
• Strong track record in building high-performing structures;
• Excellent leadership, team management, and interpersonal communication skills;
• Highly organized, rigorous, and autonomous;
• Political acumen;
• Bold and confident personality;
• Strong strategic mindset, solid business sense, and results orientation;
• Skilled in managing complex, high-level negotiations;
• Availability to travel internationally (up to 30–40% of the time).

Role Challenges

• Quickly establish credibility with executive committee peers, given that this is a newly created strategic role within the company;
• Implement directions, team structures, and systems aligned with business growth objectives;
• Set up a market intelligence function related to premium furniture needs across various market segments.

Key Competencies

• Teamwork contribution
• Stress resilience
• Perseverance
• Rigor
• Adaptability
• Diplomacy

Proposed Interview Process

1. First interview with Glasford International Canada, the recruitment firm;
2. Second interview with the President & CEO;
3. Third interview with members of the executive committee;
4. Fourth meeting with members of the Board of Directors.